News

New value proposition and visual identity to enhance Cencorp’s competitive advantage

19/11/2007

Cencorp Oyj has renewed its visual identity to strengthen its marketing and sales activities.

“The value proposition ’Innovation in Automation’ reflects our strong commitment to research and development in the launching of new and more advanced products to our global customers. Our new visual identity summarizes the vision and goals of the company,” explains Jouni Suutarinen, Managing Director, Cencorp

“The logical use of visual elements brings synergy, and repetition brings added value, trust and loyalty. This is especially important when we work more closely with our resellers and sales representatives in global markets,” adds Kimmo Akiander, Director of Sales and Marketing.

Together with the renewal of the visual identity, the website has also been completely redesigned. The aim of the new website is to offer different interest groups information about Cencorp and its products in a way that is both easy to find and easy to read.